Empowering Self Discovery: Crafting an Inclusive Brand
OVERVIEW
Hack the 6ix is the largest summer student-run, non-profit Hackathon now in its eigth iteration, based in Toronto.
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Branding
User Research
Visual Design
UX/UI Design
Graphic Design
Usability Testing
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2 Directors
5 Executives
My Role
Team
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Duration
Jan - Aug 2023​
(8 months)
Tools
Figma
Adobe Illustrator
What's the Challenge?
HMW shape our brand identity that fosters a more supportive, empowering, and inclusive environment?
Solution
Empowering Self-Discovery and Personal Growth
Inspired by the challenges posed by the current economic climate and the amplified social pressures to succeed academically and professionally, our team wanted to craft our brand that encourages participants to embrace self-discovery, explore new lenses, and navigate their own undefined pathways toward personal growth and resilience.
Results
This year, the design and marketing team successfully doubled Instagram engagement compared to the previous year and drove over 1,200+ hacker applications through our marketing efforts.
Website Screens
Hacker Dashboard Screens
Reflection
This year, I focused on enhancing my visual design skills and designing vector graphics in Figma. I made sure designs were accessible, ensuring that visual elements like buttons, text, and graphics had sufficient contrast for all users. Overall, I had a lot of fun conceptualizing this year's theme and creating graphics for our website!